Responsibilities

• Email & Lifecycle Marketing
• Content Creation & Optimization
• Campaign Support & Execution
• Social Media Coordination
• Performance Tracking & Optimization

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising/Public Relations, or related field
• Comfortable using ESPs such as Klayvio (preferred), MailChimp, and HubSpot
• Experience with updating website content, images, merchandising and promotions. Familiarity with Shopify is a major plus.
• Ability to think strategically and drive results to grow the business
• Analytical skills to interpret results and adjust campaigns accordingly
• Demonstrated ability to develop and execute digital marketing strategies
• Excellent written and verbal communication skills
• A natural curiosity and testing mindset with a desire to continually grow
• Fast learner, self-motivated, and strong organizational skills with the ability to prioritize
• Confident interfacing professionally within all levels of the organization

Preferred

• Familiarity with any or all of the following tools: Google Analytics, Tag Manager, Search Console, SEMRush, Screaming Frog, Shopify, HubSpot, Klaviyo, Shopify
• B2C eCommerce and/or CPG experience
• Involvement with on-site, off-site, and technical SEO – website conversion rates
• Keyword research, planning, monitoring, and optimization
• Shopping feed management and optimization
• Email campaign coordination
• Social media strategy,
• Experience with video content creation and video, particularly for social platforms

Benefits

• Full benefits (medical, dental, vision, life).
• HSA, PTO, 401k options.