Digital Marketing & Communications Speciali at Goulston & Storrs | New York City, NY | $60K/yr – $100K/yr

Goulston & Storrs

Digital Marketing & Communications Speciali

New York City, NY (On-site)

$60K/yr – $100K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own CRM hygiene, segmentation, and reporting to fuel targeted marketing, BD support, and analytics across channels.

CRM ownership: data quality, audience segmentation, and dashboard reporting for campaigns and engagement.
Campaign & analytics: email marketing, nurture, and cross-channel performance from website, social, and ads.
Digital presence: coordinate website updates, SEO and GEO initiatives, and thought leadership promotion to boost visibility.

Job Description

Responsibilities

Support the rollout of the firm’s CRM database (HubSpot).
Manage and maintain the CRM, ensuring data accuracy, segmentation, and reporting capabilities.
Develop and distribute CRM-driven email marketing campaigns and track engagement metrics.
Generate mailing lists, dashboards, and analytics to support business development efforts.
Monitor and report on attorney and client engagement activities.
Support the development of marketing automation workflows, nurture campaigns, and audience segmentation strategies.
Assist with CRM adoption efforts, user training, and best practices across the firm.
Execute and manage digital marketing campaigns, including paid advertising, sponsored content, and directory opportunities.
Coordinate LinkedIn marketing efforts, including firm, practice, and attorney promotion strategies.
Monitor website performance and support SEO and Generative Engine Optimization (GEO) initiatives to improve search visibility, content discoverability, and AI-driven search performance.

Requirements

5+ years of experience in marketing, communications, business development, client relations, or a related professional services role.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills, including experience developing and editing marketing content.
Experience with CRM platforms, email marketing, and marketing technology tools; HubSpot experience is a plus.
Familiarity with digital marketing channels, including social media, website content management, email campaigns, and basic SEO principles.
Analytical mindset with the ability to interpret marketing data, track performance metrics, and generate actionable insights.
Proactive, detail-oriented, and highly collaborative, with a strong client service orientation.
Ability to thrive in a fast-paced, deadline-driven environment and build relationships across all levels of the organization.

Preferred

Experience in a law firm or other professional services environment.
Familiarity with HubSpot, Google Analytics, LinkedIn Campaign Manager, or similar marketing and analytics platforms.
Experience supporting website content management and digital marketing campaigns.

Goulston & Storrs

4.0 Glassdoor

Collaboration is not just a pillar of our strategy; it is the key to our competitive advantage and approach to clients, community, and each other. As you get to know us, you will find that Goulston & Storrs is a modern, vibrant firm where the practice of law is pursued with deep expertise and diligence. It is a place where serious business is conducted with genuine camaraderie. It is a place where mutual respect drives open discussion, fresh ideas, and optimal solutions for our clients.For more information, visit www.goulstonstorrs.com. Follow us on LinkedIn, Facebook and Twitter.

Boston, Massachusetts, USA

500 employees (15 in marketing)

www.goulstonstorrs.com

73% recommend to a friend

91% CEO approval