Responsibilities

• Collaborate with the Sr. Director of Marketing & Communications to design and implement digital strategies that support brand awareness, audience growth, and engagement
• Develop, write, edit, and manage compelling content and graphics for AMIkids’ social media channels, ensuring consistent presence and alignment with organizational goals
• Monitor and analyze social media and website performance; prepare reports and dashboards to communicate results and make recommendations for continuous improvement
• Manage and update AMIkids.org and affiliate Program website pages, ensuring accuracy, usability, SEO best practices, and accessibility compliance
• Lead SEO initiatives to improve rankings, drive traffic, and increase online visibility
• Launch and manage geotargeting campaigns, text-to-donate campaigns, and other digital fundraising initiatives
• Manage Google Ads spend and optimize campaigns to maximize impact and ROI
• Collaborate with internal teams to identify stories and create engaging digital content that advances the AMIkids mission
• Manage creation of and content for GoFundMe digital fundraising website pages
• Stay current on emerging digital trends and tools to recommend new opportunities for growth and engagement
• May drive for work related duties
• Assist with special projects and other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field preferred.
• Experience in digital marketing, communications, and/or social media management
• Proven success in managing social media platforms, building engagement, and growing audiences
• Experience with website management (WordPress or similar), SEO optimization, and analytics tools (Google Analytics, Search Console, etc.)
• Experience with paid digital campaigns including Google Ads and geo-targeting campaigns preferred
• Familiarity with email marketing, fundraising platforms (Classy), and digital advertising strategies preferred
• Proficiency in Adobe Creative Suite, Canva, or other content creation tools
• Effective written and verbal communication skills
• Video and photography skills preferred