Responsibilities

• Plan, execute, and optimize digital marketing campaigns across media platforms including Google and LinkedIn
• Manage marketing automation initiatives including email campaigns, lead nurturing workflows, audience segmentation, and CRM integration
• Oversee CRM and marketing automation platforms
• Leverage AI tools to improve marketing efficiency, content development, campaign execution, reporting, workflow automation, and overall business operations
• Analyze campaign performance and marketing metrics including ROI, lead generation, website traffic, and customer engagement
• Implement and manage SEO and SEM strategies to improve search visibility, organic rankings, and content optimization
• Manage and maintain company websites and social media platforms including Facebook, YouTube, and LinkedIn
• Develop creative assets including digital ads, graphics, brochures, and marketing collateral
• Partner with leadership and cross-functional teams on campaign concepts, messaging, and strategic marketing initiatives
• Perform other special projects and duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, or related field preferred
• 3+ years of experience in digital marketing, creative marketing, brand management, or related marketing roles
• Strong experience with media campaigns, marketing automation, and analytics
• Experience managing websites, CMS platforms, and digital marketing tools
• Proficiency in design and creative platforms such as Adobe Creative Suite and Canva
• Strong understanding of SEO, SEM, website optimization, and digital marketing best practices
• Experience with CRM systems
• Must have the ability to work independently with minimal supervision while collaborating effectively across departments
• High attention to detail and strong project management capabilities
• Strong organizational skills with the ability to manage multiple projects and shifting priorities

Preferred

• Familiarity with AI platforms is preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance