Responsibilities

• Develop and implement integrated digital marketing campaigns across channels including social media, email marketing, SEM (Search Engine Marketing), and display advertising.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and increase website traffic.
• Manage content creation for websites, blogs, social media posts, and email newsletters to ensure consistent brand messaging.
• Oversee social media management strategies on platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow audience engagement.
• Optimize landing pages and user funnels through conversion optimization techniques to maximize ROI.
• Analyze campaign performance using Google Analytics, Google Ads, and other analytics tools; generate reports to inform future strategies.
• Coordinate with creative teams to produce compelling graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
• Maintain website content management systems like WordPress and implement updates using HTML, CSS, JavaScript, and SQL as needed.
• Support marketing automation initiatives to streamline campaigns and improve customer journey experiences.
• Conduct ongoing market research to identify trends in digital marketing, e-commerce, B2B marketing, and performance marketing sectors.

Requirements

• Proven experience in digital marketing roles with a focus on SEO tools, SEM (Google AdWords), Google Analytics, and social media management platforms.
• Strong knowledge of content management systems such as WordPress; familiarity with HTML, CSS, JavaScript, and SQL is preferred.
• Demonstrated ability in content creation, copywriting, graphic design, and using Adobe Photoshop or Adobe Creative Suite for visual assets.
• Experience with Google Ads campaigns including Facebook Advertising for targeted advertising efforts.
• Expertise in conversion optimization techniques to improve website performance and lead generation metrics.
• Familiarity with marketing automation tools and email marketing platforms for campaign execution.
• Excellent analytical skills with the ability to interpret data from analytics tools to inform strategic decisions.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• Knowledge of e-commerce platforms and digital performance metrics is a plus

Preferred

• HTML, CSS, JavaScript, and SQL familiarity (preferred)
• Knowledge of e-commerce platforms and digital performance metrics is a plus

Benefits

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off