Digital Marketing Assistant

New York City, NY (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 1 month ago

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Job Summary

Own content creation and performance across social, email, and web with short-form video and SEO-aligned copy to drive engagement and conversions.

  • Content production: visuals and copy across social and landing pages to stay on brand.
  • Campaign execution: email blasts and landing-page updates with timely launches.
  • Measurement and optimization: monitor engagement and apply insights to content and campaigns.

Job Description

  • Create engaging and visually appealing content (static and short-form video) for social platforms that align with brand voice and aesthetic
  • Write compelling, SEO-informed copy
  • Execute email marketing campaigns and assist with performance tracking
  • Manage and update campaign landing pages
  • Monitor engagement metrics across email, social, and web; provide insights and recommendations
  • Coordinate content calendars and collaborate with imprint teams to gather assets and launch campaigns on time
  • Support influencer outreach and ongoing creator communication
  • Assist with virtual event planning and execution, including tech rehearsals and day-of support
  • Support daily marketing operations, including project tracking and file organization
Hachette Book Group logo

Hachette Book Group

Hachette Book Group (HBG) is a leading U.S. trade publisher dedicated to making it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. As part of Hachette Livre, the world’s third-largest trade and educational publisher, HBG is home to dozens of esteemed imprints including Little, Brown and Company, Little, Brown and Company for Young Readers, Grand Central Publishing, Orbit, Basic Books Group, and Workman Publishing. We publish across all formats and genres including fiction, nonfiction, cookbooks and books for young readers—as well as audiobooks, puzzles, games, stationary, calendars, and other book-related products that inspire and engage readers of all ages. We provide custom distribution, fulfillment, and sales services to other publishers. HBG is headquartered in New York City, with additional offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; North Adams, MA; Berkeley, CA; Philadelphia, PA; Portland, OR; and Chapel Hill NC. Hachette Book Group Canada, our marketing and publicity company, is based in Toronto. HBG’s mission is guided by four strategic pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset. These values shape how we publish, how we operate, and how we support our authors, employees, and readers. We’re committed to publishing content that resonates and fostering a culture of equity, inclusion, and belonging; for our staff, authors, and partners alike. Our DEI efforts include employee resource groups, inclusive hiring practices, and publishing programs that amplify historically underrepresented voices. We’re proud to offer a dynamic and collaborative workplace where creativity is values, innovation is encouraged, and every team member plays a role in shaping the future of publishing. Visit hachettebookgroup.com to learn more and follow HBG on Facebook, Instagram, LinkedIn, Threads, TikTok, X.com, Pinterest, and YouTube.

Founded in 2006
New York, New York, USA
1.6K employees (785 in marketing)

Traffic Signals

Monthly Visitors
925.9K
Monthly Google Ads Budget
$630
Traffic Source Mix
Search
44.9%
Direct
39.5%
Referral
11.2%
Social
3.7%
Paid
0.6%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
640 (41% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

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