Responsibilities

• Analyze digital advertising performance across multiple marketing channels.
• Review advertising spend and determine which campaigns, platforms, and audiences are generating the strongest results.
• Analyze performance using metrics such as ROAS, ROI, CAC, CPA, CPL, conversion rates, revenue, and customer acquisition costs .
• Work directly with Google Ads, Google Analytics 4 (GA4), Meta/Facebook/Instagram advertising , and related analytics platforms.
• Review marketing data against sales and revenue results to help determine the true return on advertising investments.
• Identify underperforming campaigns and areas of inefficient advertising spend.
• Recommend where advertising budgets should be increased, reduced, reallocated, or discontinued .
• Develop clear dashboards and recurring marketing performance reports.
• Present findings and recommendations to executive leadership in straightforward business terms.
• Review tracking, attribution, and conversion data for accuracy and identify gaps or inconsistencies.

Requirements

• 3+ years of experience in digital marketing, marketing analytics, performance marketing, or a related field.
• Hands-on experience with Google Ads and Google Analytics 4 (GA4).
• Experience analyzing Meta/Facebook/Instagram advertising performance .
• Strong understanding of digital marketing metrics including ROAS, CAC, CPA, CPL, CTR, conversion rates, and attribution.
• Strong Excel or Google Sheets skills.
• Ability to analyze data and identify trends, opportunities, and potential problems.
• Experience creating marketing reports or dashboards.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to explain marketing analytics to individuals who may not have a marketing or analytics background.

Preferred

• Shopify analytics
• Amazon advertising and analytics
• YouTube advertising
• Looker Studio or other reporting/dashboard platforms
• E-commerce marketing
• CRM and lead attribution
• Marketing budget forecasting