DIGITAL MARKETING ANALYST

San Diego, CA (Hybrid)

$37K/yr – $50K/yrMid Level1+ years expVolunteer

Posted 2 weeks ago

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Job Summary

Own the post campaign analytics lifecycle, driving ROI storytelling across multi-channel data, while coordinating campaign launches and injecting AI to speed workflows and support sales proposals.

  • Data Analytics & Reporting: turn multi-channel metrics into client-ready ROI narratives and clean data with AI-powered workflows.
  • Campaign Project Management: act as the operations hub to ensure on-time launches and asset collection across teams.
  • AI Integration & Process Innovation: identify bottlenecks and automate routines to accelerate reporting and administration.

Job Description

Responsibilities

  • Data Analytics & Reporting (Excel & PowerPoint Mastery) Own the post-campaign reporting lifecycle. Analyze multi-channel metrics (Social, Display, Audio, CTV) in Excel, handle billing reconciliation, and translate complex data into high-impact, client-ready PowerPoint presentations that clearly demonstrate ROI.
  • Campaign Project Management Serve as the operational hub for campaign execution. Work within the Basecamp environment to manage timelines, gather client assets, and coordinate with sales, programming, and vendor partners to support flawless, on-time campaign launches.
  • AI Integration & Process Innovation Proactively identify workflow bottlenecks and implement AI-driven solutions to streamline operations. Use AI tools to accelerate data cleaning, draft campaign performance narratives, and automate routine administrative tasks.
  • Sales & Proposal Support Partner with Account Executives to build results-driven digital proposals, incorporating historical insights, strategy recommendations, and visual mockups.

Requirements

  • 1–3 years in digital media operations, campaign management, or marketing analytics (agency or media experience preferred). Open to new graduates with relevant internship experience.
  • Advanced Spreadsheet & Presentation Skills Mastery of Excel (data manipulation, pivot tables, formulas) and PowerPoint (building clean, visually compelling, data-dense decks).
  • Project Management Discipline Proven ability to manage strict deadlines and moving parts using Basecamp or a similar platform.
  • AI Literacy Active, hands-on experience using generative AI tools to optimize workflows, engineer prompts, and automate daily tasks.
  • Digital Fluency Solid understanding of digital advertising fundamentals, traffic tracking, and performance KPIs.

    Benefits

    • Employer-sponsored medical, dental, and vision insurance with a variety of coverage options
    • Paid vacation and sick time
    • Paid company holidays
    • 401(k) plan
    • Employee Assistance Program (EAP)
    Local Media San Diego logo

    Local Media San Diego

    Local Media San Diego is an innovative radio broadcasting, digital media and event company located in San Diego, California. RADIO STATIONS:With Top 40 station Z90, Rhythmic AC station Magic 92.5, and heritage alternative station 91X, Local Media San Diego reaches over 2,100,000 people in the San Diego area each month. EVENTS:Local Media San Diego produces some of the biggest lifestyle events, promotions, and concerts in the San Diego area each year. SoCal Taco Fest, Downtown Throwdown, Sun Fiesta, WREX The Halls, Cruise for the Cause, Freestyle and Love Jam, to name a few. Each are attended by 5,000-10,000 people.DIGITAL/SOCIAL MEDIA:The Reach of LMSD's Digital and Social Media platforms reaches a majority of San Diegans each month. Z90, Magic 92.5, and 91X Digital/Social assets have been developed and are curated to support on-air content and features. Additionally, each Website and Social Channel supports the wide variety of lifestyle events, promotions, concerts, online streaming, contests, and special features.

    Founded in 2010
    San Diego, California, USA
    71 employees (43 in marketing)

    Traffic Signals

    Monthly Visitors
    1.6K

    Headcount Trend

    Current headcount: ~71

    Marketing Team

    Marketing Team Size
    37 (52% of company)
    Median Tenure
    12.6 years
    Marketing Roles Posted (Last 30 Days)
    1