Responsibilities

• Analyze digital marketing performance across channels including SEO, SEM, PPC, email, social media, and display advertising
• Monitor key metrics such as traffic, CTR, CPC, CPA, ROI, conversion rate, and engagement
• Build dashboards and reports using tools such as Google Analytics, Microsoft Power BI, or Tableau
• Identify trends and recommend strategies to improve campaign effectiveness
• Support A/B testing for ads, landing pages, and email campaigns
• Work closely with marketing, sales, and creative teams on campaign planning
• Conduct competitor analysis and market research
• Track budgets, campaign spend, and forecasting performance
• Ensure accurate data collection and reporting across platforms
• Present insights and recommendations to stakeholders

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field
• Strong analytical and problem-solving skills
• Experience with Excel and reporting tools
• Knowledge of digital marketing channels and metrics
• Familiarity with Google Analytics, Google Ads, or social media ad platforms
• Strong communication and presentation skills
• Attention to detail and project management ability

Preferred

• Experience with SQL, Python, or advanced analytics tools
• Certifications in Google Analytics, Google Ads, HubSpot, or Meta Ads
• Experience in agency or in-house marketing teams
• Familiarity with CRM tools such as Salesforce or HubSpot
• Knowledge of marketing automation platforms

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) retirement plan
• Career development opportunities
• Hybrid or remote work options depending on company policy