Responsibilities

• Research target audience preferences, behaviors, and emerging digital trends to guide marketing strategies.
• Plan, create, and publish engaging content (text, image, and video) tailored for each platform.
• Design and manage posts that drive engagement, sustain audience interest, and generate buzz around products and services.
• Monitor, analyze, and report on web traffic, SEO performance, and digital campaign effectiveness.
• Stay up to date with platform updates, algorithms, and best practices to maximize reach and visibility.
• Facilitate and assist in the training of new team members and interns on existing workflows and effective social media practices.
• Manage online conversations, engage with customers, and respond promptly and professionally to inquiries.
• Track, analyze, and report on customer feedback, online reviews, and overall brand sentiment.
• Develop and implement optimal posting schedules based on analytics and engagement metrics.
• Oversee the visual identity, branding, and layout of all social media accounts.
• Recommend and execute innovative strategies—such as promotions, contests, and targeted campaigns—to attract and retain customers.

Requirements

• Proven experience as a Social Media Administrator, Digital Marketing Coordinator, or in a related role.
• Proficiency in managing and optimizing multiple social media platforms.
• Demonstrated proficiency in digital marketing automations
• Strong knowledge of SEO, keyword research, Google Analytics, and other performance tools.
• Ability to produce and deliver high-quality creative content (text, image, and video).
• Familiarity with digital marketing strategies, automation tools, and multi-channel campaign management.
• Awareness of emerging digital technologies with the ability to anticipate and act on future trends.
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized, analytical, and capable of managing multiple projects simultaneously.
• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent practical experience).

Preferred

• Experience: Marketing: 1 year (Preferred)

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• P aid time off
• Vision insurance