Digital Marketing Account Manager

Columbia, MD (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and grow a portfolio of client accounts by leading strategy, coordination, and performance optimization across multiple digital channels.

  • Own a book of client accounts and build long-term partnerships.
  • Lead strategy calls, meetings, and performance reviews to align on goals and progress.
  • Translate analytics into actionable, client-facing recommendations and roadmaps.

Job Description

Responsibilities

  • Own a book of client accounts and build trusted, long-term partnerships.
  • Communicate regularly with clients through phone, email, Google Meet, and scheduled strategy calls.
  • Lead client meetings, performance reviews, planning sessions, and project updates.
  • Understand each client’s business goals, priorities, challenges, and opportunities.
  • Review marketing performance and analytics, translating data into clear insights and recommendations.
  • Explain campaign results in a way that is understandable, relevant, and actionable for clients.
  • Develop strategic campaign roadmaps, testing plans, and growth recommendations.
  • Identify opportunities to improve performance, expand services, and grow client accounts.
  • Coordinate omnichannel marketing initiatives across paid search, paid social, SEO, creative, web, programmatic, and other digital platforms.
  • Brief internal specialists on client goals, priorities, deliverables, and strategic direction.

Requirements

  • 2–5 years of agency-side account management, client success, or digital marketing strategy experience.
  • Experience owning and managing a portfolio of client accounts.
  • Excellent client communication skills, with the ability to be clear, confident, responsive, and consultative.
  • Strong relationship-building and customer service skills.
  • Experience leading client calls, presenting results, and managing expectations.
  • Strong working knowledge of Google Ads and omnichannel digital marketing.
  • Ability to interpret campaign performance without being responsible for day-to-day platform execution.
  • Understanding of attribution, marketing analytics, and performance storytelling for small and medium-sized businesses.
  • Strong digital marketing project management experience in an agency or multi-client environment.
  • Ability to coordinate internal specialists and keep multiple projects moving forward.

Preferred

  • Experience using AI tools, automation platforms, or LLM-assisted workflows for marketing analysis or content support
  • Experience working with automotive repair businesses or other local service companies
  • Familiarity with geofencing, programmatic advertising, CTV/OTT, and digital audio platforms
  • Google Ads, GA4, Meta, or other relevant platform certifications

Benefits

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid time off
  • Additional benefits
PW Media logo

PW Media

PW Media is a tech-forward growth company and trusted partner for strategy-led digital and AI-powered solutions. We help businesses connect and optimize the full customer journey — from first touch to engagement to conversion — through omnichannel marketing, performance attribution, and operational intelligence.Serving SMBs, multi-location brands, franchises, and enterprise organizations, we combine strategic expertise with modern execution to deliver visibility, clarity, and measurable growth. Our solutions provide the intelligence businesses need to understand what drives performance, strengthen engagement, and make smarter decisions across every channel.Our approach is powered in part by click2dashTM, our performance attribution and intelligence platform designed to reveal what drives results and uncover opportunities for optimization. Combined with our omnichannel services — including websites, SEO, paid media, content strategy, and engagement systems — PW Media equips organizations with the strategy, execution, and intelligence required to scale confidently.Whether you're a single-location business or a national network, PW Media delivers the clarity, structure, and modern capabilities that move organizations forward.

Founded in 1997
Columbia, Maryland, USA
21 employees (11 in marketing)

Traffic Signals

Monthly Visitors
300

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
10 (48% of company)
Marketing Roles Posted (Last 30 Days)
1