Responsibilities

• Overseeing and managing website design and development to ensure the web presence is current, user-friendly, and SEO-optimized
• Preparing each month's print content for launch on the publication's website
• Creating and monitoring metrics to measure the effectiveness of digital campaigns and strategies, reviewing analytical reports, and using data to improve performance
• Implementing all front-end website updates
• Producing e-newsletters
• Liaising with the fulfillment service to facilitate online subscription sales, the store, and user support
• Acting as the main point of contact for contracted developers and IT consultants on back-end updates, cybersecurity, and internal tech concerns
• Collaborating closely with editorial, marketing, development, and advertising departments
• Leading a monthly digital meeting with department heads on website health, e-newsletter performance, Substack, and traffic insights
• Staying current with digital trends and technologies and recommending new initiatives

Requirements

• At least 5 years of proven experience in a digital manager or similar role
• Degree in marketing, business, or a related field
• Experience creating and executing comprehensive digital marketing strategies that deliver business results
• In-depth knowledge of PPC advertising, SEO, and social media marketing
• Strong leadership and people management skills
• Excellent analytical skills and the ability to interpret data and make informed decisions
• Proficiency in website editing tools, content management systems, email marketing platforms, and social media management tools
• Experience using WordPress
• Knowledge of accessibility standards and best practices for accessible digital content
• Experience with Google Search Console, Google Tag Manager, Google Ads, and GA4 reporting preferred

Benefits

• Benefits include 100% company-covered health care, dental and vision, 3 weeks PTO plus federal holidays, sick and personal days