Responsibilities

• Work alongside the team to create a plan for influencer and social media strategies for more than one client
• Coming up with unique influencer ideas and strategies to create buzz
• Assist in the growth of the brand by raising awareness through various social media platforms
• Comfortable jumping on trends and developing content
• Build a community across platforms (community management)
• Develop relevant trending content specific to a Liqueur client
• Monitor postings to ensure brand message is constant from the terminology used to images posted
• Copywriting-comfortable writing captions across social platforms and understanding the writing style varies based on platform
• Aid in the daily aspects of promoting the businesses campaigns
• Interact with followers and potential customers by communicating and answering questions through the company's social pages

Requirements

• Deep passion for social media focused on TikTok, Instagram, Facebook; experience working with social media profiles and influencers a big plus or worked with CPG clients.
• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 20-28 hours a week
• Go into the office once a week and on-site locations when needed
• Ability to take direction as well as work independently
• Ability to meet deadlines and produce work in a fast-paced environment
• Flexible and a positive can-do attitude
• 1 year of social media management or influencer marketing experience a plus
• Familiar with multi-social posting through programs such as Sprout Social and Airtable
• Comfortable working with Power Point, Excel, Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content

Preferred

• Not afraid to jump in with two feet and try new things
• Familiarity with Gen Z audience and stay up to trends and in the know (pop culture)
• Know who is relevant in the music space, influencer space, and have your finger on the pulse
• Open to listening to all types of people’s points of view and ways of thinking
• Comfortable dealing with and helping with the emotions of others
• Have previous social, influencer and/or graphic design experience in the workforce
• Thinks outside the box - is extremely creative
• Have an interest in the way these campaigns and social media can positively impact lives
• Is interested in multicultural space
• Understands the nuances of internet culture
• Ambidextrous reader of New Yorker articles and pop culture gossip.