Digital Growth Marketing Specialist at Caesars Entertainment | Jersey City, NJ | $60K/yr – $70K/yr

Caesars Entertainment

Digital Growth Marketing Specialist

Jersey City, NJ (On-site)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end digital experience for acquisition and discovery on web and mobile, driving content optimization, testing, and measurable improvements in UX, findability, and conversions.

Own landing page and content operations across CMS, collaborating with Creative, UX, Brand, Product, and Engineering to ship accessible, conversion-driven experiences
Set up and analyze experimentation and analytics to improve discoverability, engagement, and funnel performance across web and app channels

Job Description

Build, update, and optimize landing pages within CMS platforms. Support implementation of customer-focused content, layouts, CTAs, and user experiences across digital properties
Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences that improve digital visibility, discoverability, customer engagement, and overall digital performance across web and mobile platforms
Partner with Creative, UX, Brand, Product, and Engineering teams to execute acquisition-focused and discoverability-focused digital experiences aligned to business goals and customer needs
Identify friction points across digital customer journeys and recommend solutions that improve usability, engagement, and conversion performance
Conduct ongoing competitive benchmarking and digital experience analysis across sportsbook, gaming, and adjacent digital competitors
Support A/B testing and experimentation initiatives using Adobe Target, Optimizely, or similar testing tools
Perform detailed QA reviews for landing pages, content updates, promotional experiences, tracking implementations, and digital launches
Continuously evaluate workflows and operational processes to identify opportunities for improvement, scalability, efficiency, and consistency

5+ years of experience in digital experience, digital product operations, ecommerce management, site merchandising, content operations or related fields preferred
Hands-on experience working within CMS platforms such as Contentstack, WordPress, Shopify, or similar systems
Experience supporting searchable landing pages, content ecosystems, and discoverability-focused digital experiences
Understanding of digital discoverability strategies, content optimization, organic growth initiatives, and evolving search trends
Experience using SEO tools such as Google Search Console, SEMrush, Screaming Frog, or similar platforms preferred
Experience supporting App Store Optimization (ASO), app ratings/reviews initiatives, or mobile acquisition strategies preferred
Hands-on experience using Google Analytics 4 (GA4), Tableau, Mixpanel, Appsflyer, or similar analytics/reporting platforms

GA4, Tableau, Mixpanel, Appsflyer or similar analytics platforms experience preferred
App Store Optimization (ASO) experience preferred
SEO tools experience preferred (e.g., Google Search Console, SEMrush, Screaming Frog, or similar)

This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.
This role includes paid Personal Time Off and paid company holidays.

Caesars Entertainment

Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? 21+ to gamble. Gambling Problem? Call 1-800-522-4700 or text 800GAM. For more information, please visit. www.caesars.com/corporate.Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

Founded in 1992

Las Vegas, Nevada, USA

18K employees (1,734 in marketing)

www.caesars.com/corporate