Digital Growth Lead at Exa | San Francisco, CA | $130K/yr – $200K/yr

Exa

Digital Growth Lead

San Francisco, CA (On-site)

$130K/yr – $200K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media growth for a high-growth SaaS/AI product, balancing in-house and agency work, driving pipeline and CAC improvement through rapid testing, landing-page experiments, and new channel expansion.

Own campaign strategy, optimization, and conversion tracking across search, social, programmatic, and emerging channels.
Ship proven landing pages and run rigorous A/B tests to fix funnel leaks and improve CAC, ARPU, and win rate with verticalized experiments.
Collaborate with design and external partners to generate high-velocity ad concepts and scale spend from self-serve to enterprise as we prove core channels.

Job Description

Running and optimizing campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X, managing budgets, testing creative, and driving down CAC week over week.
exa.ai as a conversion surface. Shipping landing pages, running A/B tests, fixing funnel leaks, and building pages specific to verticals, personas, and use cases.
Our paid media agency relationship: setting priorities, reviewing performance, deciding what stays outsourced vs. comes in-house as we scale.
Scaling campaigns from self-serve developers to large enterprise buyers.
Testing 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what’s converting.
Standing up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.
The growth model and dashboards. Tying every dollar to pipeline contribution, ACV influence, and win rate.

A channel operator. You’ve actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
Web-fluent. You can ship landing pages fast, run experiments with real rigor, and know your way around the modern web stack.
AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonate with technical and enterprise buyers.
Comfortable with ambiguity and building from zero. High grit, high hunger.
Excited to advocate for Exa. You care deeply about building perfect search.
2-4 years of experience managing digital marketing campaigns at a high-growth SaaS or AI company
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Set up or significantly improved conversion tracking and attribution
Worked with creative teams or agencies to iterate on ad concepts at high velocity
Shipped landing pages and run conversion experiments on a B2B site

2-4 years of experience managing digital marketing campaigns at a high-growth SaaS or AI company
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Set up or significantly improved conversion tracking and attribution
Worked with creative teams or agencies to iterate on ad concepts at high velocity
Shipped landing pages and run conversion experiments on a B2B site

premium healthcare benefits (medical, dental, vision)
fertility benefits
monthly wellness stipend

Exa

Exa was built with a simple goal — to organize all knowledge. After several years of heads-down research, we developed novel representation learning techniques and crawling infrastructure so that LLMs can intelligently find relevant information. Check out our web search API at https://exa.aiWant to join the team transforming the data layer of the Ai ecosystem? We're hiring!For any questions or comments about Exa or our API, reach out to jeff@exa.ai

Founded in 2021

San Francisco, California, USA

115 employees

exa.ai