Responsibilities

• The Digital Experience/Website Program Lead is responsible for overseeing, managing, and optimizing the firm’s flagship website—www.wsgr.com—and overall digital presence, including with respect to various external-facing microsites and blogs.
• Define, prioritizes, and implements website updates and improvements on a continuous basis, in partnership with Marketing Department leadership and various internal administrative functions at the firm.
• Identify and execute SEO and GEO strategies to improve website visibility and engagement and drive increased traffic from search engines and other sources.
• This scope of activity includes both scheduled, proactive website management tasks and ongoing requests and special projects that arise from internal clients in the usual course of business.
• When possible, projects are driven by approved strategies and business objectives, and outcomes are measured through analytics, engagement statistics, and traffic reports.
• Manage the firm’s flagship website (wsgr.com), which contains over 25,000 web pages, including bios for 1,100+ attorneys and other professionals.
• Manage and continuously update the firm’s various microsites and blogs (e.g., Emerging Companies and Venture Capital microsite, Careers microsite, Data Advisor blog, Known Trends blog) with new content.
• Serve as the primary gatekeeper for RubyLaw, the firm’s website content management system, responsible for establishing global settings, managing users and access, and updating roles and passwords.
• Maintain the registration of the firm’s various website domain names.
• Troubleshoot any and all website-related technical issues/challenges in a swift and seamless manner to ensure an uniterrupted digital presence.

Requirements

• Minimum of seven years of website management experience; law firm or professional services marketing experience preferred.
• Ability to work independently—as well as collaboratively as part of a larger team—and successfully carry out projects to completion.
• Ability to prioritize numerous tasks, work well under pressure, and meet tight deadlines, while maintaining a positive attitude and providing exemplary responsiveness and customer service.
• Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers.
• Bachelor’s degree in a business or technical field required, or equivalent.

Preferred

• Proficiency with WordPress, Google Analytics, Adobe Photoshop, Marketo, Salesforce, and OneTrust Cookie Management Platform preferred.
• Experience with emailer-building software and managing email campaigns preferred.
• Experience with RubyLaw CMS preferred.

Benefits

• We offer a highly competitive salary and benefits package.