Digital Experience Manager

San Ramon, CA (Remote)

$77K/yr – $114K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive web strategy and optimization across global sites, coordinating with stakeholders to define requirements, run experiments, measure impact, and align with business goals.

  • Must-have: Experience with CMS/web platforms (preferably AEM) and tagging/analytics
  • Standout: Cross-functional coordination and hands-on experimentation with data-driven decisions
  • Experience with analytics tools (GA/Adobe Analytics) and presenting data-driven recommendations

Job Description

Responsibilities

  • Execute web strategy priorities with stakeholders based on business priorities and share out roadmap with partners.
  • Gather and help define business requirements and work directly with Business Systems Analysts, development teams, UX, SEO and stakeholders to ensure alignment.
  • Ensure delivery of conversion optimization enhancements, monitoring and iterate as needed.
  • Partner cross-functionally to identify and establish web strategy across global websites, and ensure alignment with business goals.
  • Enable experiments with improved tagging, signals, and codebase, and define requirements with development and analytics teams.
  • Contribute to experimentation ideas for owned web features, scope out requirements, and define key objectives, while ensuring alignment with business goals and digital marketing best practices.
  • Provide insights on performance including opportunities for optimizations.
  • Collaborate with analytics team on measurement plans for new web component builds.
  • Ensure website guidelines are followed consistently across web experiences and implementation.
  • Ensure website products and features are functioning as expected, and work with development teams to address issues.
  • Ensure digital marketing and web best practices are incorporated in web components and experiences.
  • Leverage insights to set overall strategy of key web experiences.

Requirements

  • Bachelor's degree or equivalent experience
  • 5-7 years of experience in digital marketing or product management
  • Exceptional skills of prioritization and project management
  • Strong interpersonal skills to easily build relationships
  • Must be a self-starter and able to work and prioritize driving things forward
  • Adept at cross-functional collaboration and strong team player
  • Creative ability to solve or approach complex problems
  • Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing
  • Natural aptitude for learning new technologies and tools
  • Strong experience with CMS and web platforms, preferably Adobe Experience Manager (AEM), and website architecture, metadata and tag management
  • Experience with web personalization and related tools, preferably Adobe Target
  • Experience with analytics tools (Google Analytics, Adobe Analytics, Hotjar, etc.) and presenting data-driven recommendations and analysis
  • Strong ability to coordinate projects with cross-functional teams, including technical, engineering, marketing, design, analytics etc.
  • Knowledge of SEO, web accessibility, and digital marketing best practices
  • Knowledge of GDPR and international web standards is a plus

Preferred

  • Knowledge of GDPR and international web standards is a plus

Benefits

  • group health insurance benefits (medical, vision, dental)
  • FSA and HSA healthcare accounts
  • life and accident insurance
  • adoption and fertility assistance
  • paid parental leave of up to 6 weeks
  • short/long term disability
  • paid time off for vacation, personal needs, and sick time
  • Choice Time Off (CTO) up to 17 days per calendar year
  • up to 11 paid holidays per calendar year
  • 401(k) savings and investment plan or deferred compensation plan (employer match of 100% on the first 3% of eligible contributions)
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