Responsibilities

• Lead Standlee’s digital customer experience across owned websites, digital platforms, and eCommerce channels; drive strategy, optimization, and execution of digital initiatives that increase brand awareness, improve customer education, strengthen organic search performance, and support online revenue growth.
• Serve as the internal digital expert, partnering with agencies, retail partners, sales, and marketing teams to create a seamless online experience from product discovery through purchase.
• Own Standlee & Partner website strategy, roadmap, and continuous optimization; lead website enhancements that improve customer experience, education, engagement, and conversion; manage website content accuracy, product information, and user experience.
• Develop digital experiences supporting Forage Foundation education, new product launches, equine nutrition resources, small animal category growth, and other initiatives; identify opportunities for digital tools/resources that improve customer engagement.
• Own SEO strategy and organic growth roadmap; lead keyword strategy, content optimization, and technical SEO improvements; monitor competitor digital presence and identify opportunities.
• Support growth across eCommerce platforms (Amazon, Chewy, retail partner websites, direct-to-consumer opportunities); own digital shelf excellence (product listings, images, enhanced content, SEO, ratings & reviews, discoverability); support promotions and launches; identify opportunities to improve online conversion.
• Manage digital marketing agency relationships and budgets; partner on paid search, paid social, retargeting, SEO initiatives, campaign measurement; ensure agency strategies align with business priorities; hold partners accountable to budget, timelines, reporting, and performance.
• Own digital performance reporting; translate analytics into recommendations; manage GA4 reporting, website dashboards, SEO reporting, campaign tracking, and eCommerce performance insights; provide recommendations on customer behavior, content opportunities, website improvements, and digital investments.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Experience managing websites, SEO, and digital marketing platforms.
• Understanding of eCommerce marketplaces and digital shelf optimization.
• Experience managing agencies/vendors.
• Ability to translate data into business recommendations.
• Strong project management skills.