Responsibilities

• Contribute to integrated marketing technology strategies for client websites.
• Oversee website personalization and conversion rate optimization programs.
• Support website and user experience strategy discussions and audits.
• Contribute to the continuous improvement of ControlTower, associated technologies, and digital experience team processes.
• Identify digital marketing opportunities and act as a catalyst for integrated marketing across channels.
• Oversee production of monthly personalization performance reports and integrated marketing technology reporting.
• Assist in content management and discoverability efforts as necessary.
• Maintain marketing technology documentation, including case studies, marketing materials and training documentation.
• Strong communication and presentation skills.
• Solution-oriented and able to take into account both quality standards, as well as the real-world constraints of a project.

Requirements

• 1+ year of professional experience in digital marketing.
• Knowledge of user experience, conversion rate optimization, and personalization software.
• Proficiency in Google Analytics 4 and Microsoft Excel.
• Working knowledge of HTML and CSS.
• Strong communication and organizational skills.
• Ability to work independently and manage multiple projects within established timelines and budgets.

Benefits

• MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy.