Responsibilities

• Own and execute Bridger Photonics’ digital demand generation strategy to drive pipeline growth, customer acquisition, and market expansion.
• Develop and scale multi-channel digital campaigns across paid search, paid social, email, display, retargeting, and ABM initiatives.
• Lead strategy and execution for international digital growth efforts, including audience targeting, localization considerations, and market expansion campaigns.
• Build and optimize sophisticated remarketing and lead nurture programs to improve conversion rates and accelerate sales cycles.
• Manage and optimize paid media campaigns across platforms including Google Ads and LinkedIn Ads, continuously improving ROI and campaign performance.
• Utilize HubSpot to build, automate, track, and optimize lead generation and nurture workflows throughout the buyer journey.
• Partner closely with sales and marketing leadership to develop and execute account-based marketing (ABM) strategies targeting high-value prospects and enterprise accounts.
• Drive SEO and GEO (Generative Engine Optimization) initiatives to improve discoverability, search performance, and visibility across both traditional and AI-powered search experiences.
• Analyze campaign performance and pipeline metrics using tools such as HubSpot and Google Analytics, translating data into actionable insights and strategic recommendations.
• Own digital marketing KPIs including lead generation, marketing qualified leads (MQLs), conversion rates, cost per acquisition, pipeline contribution, and return on ad spend.