Digital Copywriter at Carnival Cruise Line | Miami, FL

Carnival Cruise Line

Digital Copywriter

Miami, FL (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel creative copy for Carnival, shaping platform-specific storytelling and using data-driven insights to optimize impact.

Own concept development and platform-specific copy for social, web, and email across Instagram, TikTok, Facebook, and LinkedIn.
Must-have: 3–5 years of digital copywriting with a strong portfolio demonstrating senior-level creativity.
Standout: Ability to lead cross-channel storytelling and collaborate with marketing, brand, and operations teams.

Job Description

Responsibilities

Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn), tailoring tone and storytelling to platform-specific behaviors and trends.
Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance.
Capture, curate, and edit content that reflects the brand’s tone and feel; brainstorm and present original concepts for multi-channel campaigns.
Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs.
Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency.
Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives.
Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline.
Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite for document creation and workflow management).
Experience working within enterprise project management tools for creative operations and cross-functional alignment.
Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows.
A current portfolio is required and must demonstrate senior-level creative thinking across digital and marketing touchpoints.
Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels, including social, web, email, and emerging platforms.
Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.
Body of work that reflects versatility across formats and channels, such as web, email, social, print, OOH, and integrated campaigns.
Strong understanding of consumer insights and data-informed creative development, using performance signals to refine messaging and optimize impact.

Benefits

Health Benefits: Cost-effective medical, dental and vision plans
Health Benefits: Employee Assistance Program and other mental health resources
Health Benefits: Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Financial Benefits: Employee Stock Purchase plan
Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Paid Time Off: Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Paid Time Off: Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Other Benefits: Personal and professional learning and development resources including tuition reimbursement
Other Benefits: On-site Fitness center at our Miami campus

Carnival Cruise Line

3.9 Glassdoor

Since our founding in 1972, Carnival Cruise Line — "The World’s Most Popular Cruise Line®” — carries millions of passengers every year. We offer a fun and unique career destination for a wide range of professionals in Marketing, IT, Accounting/Audit, Finance, Marine Operations and Human Resources, just to mention a few. We also offer remote opportunities flexibility for select positions. Headquartered in sunny South Florida, team members have access to a multi-station cafeteria, Starbucks (with cafecitos! - It's a Miami thing...), car wash, in-person TechBar services, an onsite floral vendor and a fully equipped gym. We offer top of line benefits including: health, dental, 401K matching, commitment to continued learning & development, employee stock purchase discount, cruise discounts for employees and more! We are committed to a culture of diversity, equity and inclusion for our shoreside and shipboard team members, as well as our guests. We are proud to be part of a family of companies owned by Carnival Corporation & plc, a Fortune 200 Company, which includes sister lines Princess Cruises, Holland America Line and Cunard Line, among others. We pride ourselves on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises which present outstanding value for the money.

Founded in 1972

Miami, Florida, USA

27K employees (1,837 in marketing)

jobs.carnival.com

68% recommend to a friend

76% CEO approval