Responsibilities

• Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn), tailoring tone and storytelling to platform-specific behaviors and trends.
• Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints, ensuring clarity and emotional resonance.
• Capture, curate, and edit content that reflects the brand’s tone and feel; brainstorm and present original concepts for multi-channel campaigns.
• Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences; contribute to conceptual work for new briefs.
• Leverage, learn, and incorporate vetted new technologies into team workflows to enhance creative output and efficiency.
• Build strong relationships with key stakeholders across marketing, brand, and operations to ensure alignment and collaboration on creative initiatives.
• Apply consumer insights and data to craft copy that deepens engagement and relevance; use analytics to inform creative decisions and optimize performance.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Professional Experience: 3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline.
• Tools & Technology: Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite for document creation and workflow management). Experience working within enterprise project management tools for creative operations and cross-functional alignment. Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for creative development and collaborative design workflows.
• Portfolio Requirement: A current portfolio is required and must demonstrate senior-level creative thinking across digital and marketing touchpoints.
• (Depth of capability and performance expected for success in the role)
• Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels, including social, web, email, and emerging platforms.
• Proven success operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.
• Body of work that reflects versatility across formats and channels, such as web, email, social, print, OOH, and integrated campaigns. Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging point of view. Strong understanding of consumer insights and data-informed creative development, using performance signals to refine messaging and optimize impact.

Benefits

• Health Benefits: - Cost-effective medical, dental and vision plans - Employee Assistance Program and other mental health resources - Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: - 401(k) plan that includes a company match - Employee Stock Purchase plan
• Paid Time Off - Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. - Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. - Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits - Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends - Personal and professional learning and development resources including tuition reimbursement - On-site Fitness center at our Miami campus