Responsibilities

• Web & SEO Copy - Write website copy that is clear, structured for search, and built to convert — from homepage to product page to deep content
• Apply on-page SEO best practices with real fluency: keyword integration, heading structure, metadata, internal linking, and content architecture
• Understand and apply GEO (generative engine optimization) principles as search behavior continues to shift
• Help clients build and improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across their web presence, through content structure, author attribution, sourcing, and copy that demonstrates real subject matter depth.
• Write interface and UX copy — labels, microcopy, CTAs, error states, onboarding flows — that make digital experiences work better for users
• Audit existing web copy for clarity, consistency, SEO gaps, and alignment with strategic direction
• Independently manage and update content directly in content management systems like WordPress, Squarespace, and Shopify
• Content Operations & AI Workflow
• Use AI tools with a high level of proficiency: building custom projects, developing reusable workflows, generating structured documents and spreadsheets, and managing content production at scale
• Bring operational rigor to content work — tracking versions, maintaining accuracy, and catching your own errors before they reach review

Requirements

• 3+ years of copywriting experience at a creative, digital, or marketing agency.
• Web-first portfolio. We want to see website copy, landing pages, and SEO-driven content that have delivered measurable results. Show us work that ranks, converts, or solves a real UX problem. Ads and email are fine to include, but they shouldn't lead.
• Real SEO knowledge. You understand on-page SEO on a technical level, not just conceptually. You've applied it in real projects and can speak to what you did and why.
• Strong technical proficiency. Your grammar, spelling, and writing mechanics are airtight, and you're equally comfortable working across platforms like a CMS, AI workflows, and spreadsheets.
• Interface copy experience. You've written microcopy, UX copy, or worked alongside product or UX teams. You understand that every word in an interface serves a purpose.
• Attention to detail is a genuine skill. You catch errors. You care about consistency and accuracy at every level, and you don't offload that responsibility to AI.
• Fast and flexible. You produce strong work on short timelines and don't lose quality when the pace picks up.
• New England-based. This is a hybrid role with set in-office days and occasional in-person collaboration.

Preferred

• Proficiency with AI tools and building custom AI workflows
• Experience with AI workflows and structured content production
• New England-based preference

Benefits

• Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for US-based team members.
• Optional HSA. Set aside pre-tax dollars for medical expenses.
• Home Office Setup. Laptop + 50% reimbursement for home office equipment.
• Paid & Flexible Holidays. 12 paid holidays, including three flexible holidays.
• Paid Time Off. Minimum three weeks per year.
• Paid Leaves. Parental, medical, bereavement, and other leave types.
• Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
• Lifelong Learners Fund. Cash for books, courses, conferences, and team experiences.
• Baby Bonding Bucks. $500 bonus for any employee welcoming a new child.