Responsibilities

• Content strategy and development
• Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.
• Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.
• Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.
• Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.
• Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.
• Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).
• Audit digital content experiences to improve engagement, discoverability, and conversion.
• Collaborate with digital teams to test and optimize content across channels and journeys.
• Build and maintain metadata models and tagging frameworks across all content types.

Requirements

• 4 years of professional experience in digital content strategy, content creation, and technical writing.
• Bachelor’s degree.
• Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences.
• Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces.
• Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers.
• Experience conducting website content audits, inventories, and taxonomy/metadata development.
• Familiarity with digital accessibility standards and content management systems.
• Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.

Preferred

• Bachelor’s degree in marketing, English, journalism, liberal arts, media, communications, advertising, or writing and/or advanced degree preferred.
• 5-10 years of professional experience in digital content strategy, content creation, and technical writing.
• Experience in the financial services, mortgages, or real estate industry.
• Experience contributing to website build, migration, or refresh projects.

Benefits

• As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here .