Responsibilities

• Create, curate and manage content across the University’s social media platforms; collaborate with marketing team and cross-campus partners to identify and execute content opportunities and identify and participate in cross-channel storytelling, including for the UBalt website and blogs, email campaigns, and, as needed, print materials.
• Inform and support the University’s marketing and communications strategy as it applies to social media and digital content to build engagement, brand awareness and support student recruitment and retention efforts. As part of the marketing and creative services team, work to ensure consistent branding and messaging throughout the University.
• Consult and collaborate with selected internal constituencies to audit and guide the development or improvement of social media, web content and other digital content and architecture based on best practices and internal standards.
• Keep abreast of technology, social media and analytics/measurement trends to inform content planning and scheduling and provide recommendations for digital communications strategy and implementation. Establish and manage content channels and develop social media presence on emerging platforms.
• Monitor comments and messages and, when appropriate, engage positively with audiences across social media platforms to share information, build community and widen networks.
• Review and report on analytics to measure effectiveness and recommend strategic improvements. Coordinate with the marketing team and advertising agency when social strategy/activities are part of paid campaigns.

Requirements

• Education: Bachelor’s degree in Communications, Marketing/Digital Media Marketing, Journalism, or related field/discipline.
• Experience: Three years of progressively responsible professional experience in content development, professional digital media marketing and communications, project management, and using photography and video for digital marketing campaigns.

Preferred

• Education: Master’s degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline .
• Experience: Previous experience in a higher-education environment; working knowledge of Adobe Creative Suite and video software; experience with social media analytics, such as Google Analytics and/or Sprout Social, etc.; experience working within website CMS platforms and marketing CRM software; experience working directly with clients to help them achieve digital content goals.

Benefits

• We offer a competitive benefits package, including health, life, prescription, and dental plans, tuition remission benefits, paid leave (22 days of annual, 15 days of sick, 3 days of personal, and 14-15 holidays) and retirement plans with employer contributions. You can see more details on our benefits here.