Responsibilities

• Develop and execute Midland University's organic social media strategy across multiple platforms.
• Create engaging digital content—including photography, videography, graphic design, and written content—that supports institutional marketing, enrollment, and brand awareness.
• Plan, create, publish, and optimize content that drives engagement and supports measurable marketing goals.
• Collaborate with Midland's digital advertising agency to conceptualize, create, and deliver compelling creative assets for paid campaigns.
• Work together to test new creative approaches, analyze performance, and continuously refine content that drives enrollment and brand awareness.
• Monitor content performance and provide reporting and recommendations to continually improve results across organic and paid channels.
• Stay ahead of emerging digital trends, platform updates, and algorithm changes while identifying new opportunities to expand Midland's digital presence.
• Partner with departments across campus to uncover authentic stories and ensure consistent brand messaging across all digital platforms.
• Provide guidance and training to campus partners managing Midland-affiliated social media accounts, helping maintain a cohesive institutional voice.
• Support broader content marketing initiatives through audience insights, social listening, and evolving content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or a related field.
• Professional experience creating digital content and managing social media for an organization or brand.
• Understanding of digital marketing best practices, content strategy, paid social creative, and performance analytics.
• Ability to analyze campaign performance and use data to improve creative and content strategy.
• Exceptional written, verbal, and visual communication skills.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
• A proactive, collaborative mindset with a passion for creativity, innovation, and continuous learning.
• Commitment to maintaining Midland's brand standards while pushing creative work forward.

Benefits

• Midland University offers comprehensive benefits, including:
• Wages commensurate with education, experience, and individual strengths
• Medical, dental, vision, life, and disability insurance
• 403b retirement plan
• A respectful and productive working environment
• Educational benefits for employee and dependents
• Access to campus events, including sporting event and theatrical performances