Responsibilities

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock’s websites from different lines of business.
• Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement.
• Follow SEO best practices to improve organic search rankings and drive traffic.
• Meet deadlines and deliver content that aligns with project specifications and marketing goals.
• Collaborate with UX/UI designers to integrate content seamlessly into website and app designs, ensuring a cohesive user experience.
• Dynamic content and personalization using real-time audience segmentation and targeting.
• Drive content optimization via ML model recommendations and AI (generative and real time personalization built into Adobe).

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent professional experience.
• Experience with Adobe Experience Cloud suite and digital marketing tools, including Experience Manager (AEM), AEM Assets, Adobe Analytics, and Adobe Target, strongly preferred.
• Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.
• Experience managing content across multiple websites and mobile applications.
• Hands-on experience with Adobe Analytics or a comparable platform, including building reports and interpreting content performance data.
• Practical experience applying UX/UI best practices to content design and presentation. Familiarity with Figma preferred.
• Hands-on familiarity with ML modeling and AI for building dynamic content, personalization and recommendations in web/app content.
• Knowledge, Skills, and Abilities
• Exceptional writing, editing, and proofreading skills with a keen eye for details and the ability to produce engaging content under tight deadlines.
• Understanding of SEO best practices, including keyword research, on-page optimization, and content structuring.

Preferred

• Familiarity with Figma preferred.

Benefits

• Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits