Responsibilities

• The Digital Content Specialist is responsible for the day-to-day production of digital content for UToledo Health on behalf of the Office of University Marketing and Communications.
• The role creates high-quality digital content focused on promoting the institution’s clinical operations and contributing to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity.
• The specialist will work with various marketing team members to produce impactful content.
• This often includes scripting, pre-production planning, recording and editing digital video and audio.
• Under the direction of the Director for Digital Media, the Digital Content Specialist will assist with the organic social media strategy of the University and UToledo Health, including University of Toledo Medical Center and affiliated clinics.
• In addition, the Digital Content Specialist will often lead the creation of written content, video, podcasts, websites, email and other marketing materials.
• The Digital Content Specialist must have the discretion and discipline to respond professionally in various media often filled with emotion and stress.
• They must know when to elevate an issue on social media to UToledo leaders for a response and, under the direction of the Director for Digital Media, provide UToledo officials advice on the best ways to engage in social media conversations.

Requirements

• Bachelor’s degree in communications, public relations, marketing, video production or digital communications.
• Skilled with video and audio, lighting, and related equipment.
• Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe Audition, and related creative software.
• In addition, location and studio lighting experience is preferred.
• Demonstrated experience in communicating news and information — including complex scientific, medical and research subjects — to a layperson audience.
• Strong writing skills ranging from video scripts and news stories to tweets and headline writing.
• At least two (2) years of experience in video production.
• Portfolio of video production experience.

Preferred

• Location and studio lighting experience is preferred.