Responsibilities

• promote UToledo Health through social media and produce impactful digital content
• create high-quality digital content focused on promoting the institution’s clinical operations and contributing to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity
• script, pre-production planning, recording and editing digital video and audio
• assist with the organic social media strategy of the University and UToledo Health, including University of Toledo Medical Center and affiliated clinics
• lead the creation of written content, video, podcasts, websites, email and other marketing materials
• respond professionally in various media often filled with emotion and stress and elevate issues on social media to UToledo leaders for a response
• provide UToledo officials advice on the best ways to engage in social media conversations

Requirements

• Bachelor’s degree in communications, public relations, marketing, video production or digital communications
• Skilled with video and audio, lighting, and related equipment
• Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe Audition, and related creative software
• Demonstrated experience in communicating news and information — including complex scientific, medical and research subjects — to a layperson audience
• Strong writing skills ranging from video scripts and news stories to tweets and headline writing
• At least two (2) years of experience in video production
• Portfolio of video production experience

Preferred

• Location and studio lighting experience is preferred