Digital Content Specialist

Buffalo, NY (On-site)

$25/hr – $26/hrEntry Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the website ecosystem and intranet, coordinating content from multiple teams, ensuring accuracy, accessibility, and legal compliance while driving traffic and UX improvements.

  • Content and site maintenance: update pages, copy, imagery, and newsletters with cross-team input.
  • SEO and UX: implement optimization strategies to raise traffic and improve user experience.
  • Digital collaboration: manage vendor/IT projects, social content support, and internal communications platforms.

Job Description

Responsibilities

  • Responsible for maintaining organization's websites, including adding and updating pages, copy, images and graphics;
  • Proactively perform regular website audits to ensure content is accurate, up-to-date and aligned with organizational mission and brand as well as current organizational priorities;
  • Work with senior management and other departments to source and create content for website that supports organization’s goals, including but not limited to blog posts, calendar listings and page updates;
  • Develop and implement strategies to improve search optimization efforts, user experience and increase website traffic;
  • Improve website look and functionality and maintain an industry-leading position;
  • Respond to, troubleshoot and solve website issues;
  • Work with external vendor and IT and Systems Director on major website projects and website maintenance;
  • Ensure website complies with appropriate laws and regulations;
  • Maintain organization’s Google Business presence with regular monitoring and updates as needed;
  • Manage an organizational intranet to strengthen internal communications, including adding and updating pages, copy, images and graphics;

Requirements

  • Bachelor's degree preferred (or equivalent experience) plus proven experience of 2-3 years in communications, digital content creation or related field
  • Web development skills, preferably experience working in WordPress
  • Experience with Microsoft SharePoint, Word, PowerPoint and Excel
  • Knowledge of various social media platforms and best practices
  • Excellent oral, written and interpersonal skills; requires a team player attitude; attention to detail, project coordination, leadership abilities; efficiency and passion for the mission
  • The ideal candidate is well organized and able to optimize the use of space and equipment while reducing costs
  • Comfortable juggling multiple projects simultaneously and working under a variety of deadlines
  • Ability to collaborate with staff at all levels, ability to work with individuals of all educational levels, varied backgrounds and skills sets, including department personnel; as well as interface with board, CAC and committee members, community members, volunteers and vendors
  • Knowledge of Adobe Creative Suite a plus
  • Intrinsically motivated with the ability to work independently or with a team
  • Valid NYS Driver's License and daily access to a vehicle
  • Capable of lifting 35 lbs

Preferred

  • Knowledge of Adobe Creative Suite a plus

Marketing Team

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