Digital Content & Social Media Summer Internship

Wisconsin, USA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive hands-on digital content creation for social campaigns during a 10–12 week paid internship at Johnson Outdoors.

  • Own creation/edit of content for social media and campaigns, including video
  • Must-have: Current student or recent graduate studying Marketing or related field
  • Standout: Real marketing responsibility with cross-team collaboration

Job Description

Responsibilities

  • Assist with creating and editing digital content for social media and marketing campaigns, including short‑ and long‑form video production
  • Support content publishing across owned channels, including blogs and social media platforms
  • Help plan, schedule, and manage social media posts aligned with marketing calendars and campaigns
  • Assist with organizing and maintaining digital assets such as images, videos, and written content
  • Collaborate with the broader Marketing Team and Direct‑to‑Consumer commerce teams to ensure consistent voice, messaging, and visual standards
  • Support tracking and reporting of content and social media performance metrics
  • Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and audience engagement

Requirements

  • Current college student or recent graduate studying Marketing, Digital Marketing, or a related field
  • Strong interest in content creation, social media, and digital storytelling
  • Experience or skills in video editing and social media publishing
  • Strong written communication skills and attention to detail
  • Organized, creative, and comfortable juggling multiple projects
  • Authorized to work in the U.S. without employment‑based sponsorship
Johnson Outdoors logo

Johnson Outdoors

3.6 Glassdoor

At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.Our Heritage BrandsThe brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.Fishing Brands include:• Minn Kota® motors and accessories• Humminbird® fishfinders, maps and charts• Cannon® downriggersDiving Brand:• SCUBAPRO® dive equipment and computersCamping Brand:• Jetboil® personal cooking systemsWatercraft Brand:• Old Town® canoes, kayaks, paddles and personal flotation devices

Racine, Wisconsin, USA
1.2K employees (140 in marketing)
67% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$36.3K
Traffic Source Mix
Search
53.3%
Direct
39.7%
Referral
3.4%
Social
2.8%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
100 (8% of company)
Median Career Experience
15 years
Median Tenure
5.4 years

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