Digital Content & Publishing Lead - Corporate & Investment Banking at Wells Fargo | Minneapolis, MN | $100K/yr – $196K/yr

Wells Fargo

Digital Content & Publishing Lead - Corporate & Investment Banking

Minneapolis, MN (Hybrid)

$100K/yr – $196K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Wells Fargo's digital content strategy across web and social to align with risk and client needs.

Own digital content strategy execution across web and social to advance priorities.
Must-have: 5+ years in marketing or digital platforms.
Standout: Experience implementing risk controls and review workflows for publishing.

Job Description

Responsibilities

Content Strategy Implementation: Lead digital content strategy implementation across web and social channels to advance CIB priorities
Editorial Operations: Own editorial calendars and SLAs to ensure speed, accuracy, and consistency
Content Development: Translate complex market topics into clear, compliant, client-ready content
SEO & Accessibility: Optimize content for SEO, accessibility, and engagement across owned channels
Risk & Compliance: Enforce pre-publish risk controls and reviews aligned to policy and regulation
Stakeholder Management: Partner with stakeholders to capture insights and secure timely approvals
Analytics & Reporting: Measure reach, engagement, and conversion across digital channels
Performance Optimization: Turn performance insights into test-and-learn actions and investment decisions
Operational Excellence: Streamline workflows and templates to reduce time to publish and rework
Content Governance: Govern content libraries, taxonomy, tagging, and archiving for reuse and findability

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

Experience implementing digital content strategies for B2B financial services
Experience managing web and social editorial calendars under review SLAs
Experience translating complex market topics into compliant digital content
Experience optimizing content for search, accessibility, and engagement across channels
Experience implementing risk controls and review workflows for digital publishing
Experience using performance data to deliver insights, optimize content, and guide investment decisions

Benefits

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement

Wells Fargo

3.6 Glassdoor

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy. With approximately 250,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. Relevant military experience is considered for veterans and transitioning service men and women. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.© 2016 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Founded in 1997

San Francisco, California, USA

218K employees (3,215 in marketing)

www.wellsfargo.com

63% recommend to a friend

65% CEO approval