Digital Content & Media Specialist

Wheeling, WV (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own content strategy and multi-channel execution for healthcare communications; must have 3+ years in digital content and CMS/email/social platforms, with strong writing and cross-functional collaboration.

  • Must-have: 3+ years in digital content, social media, or content marketing with multi-channel experience.
  • Standout: Experience coordinating with internal stakeholders and vendors for multimedia content.

Job Description

Responsibilities

  • Develop and execute content strategies and editorial calendars aligned with organizational goals and campaigns
  • Create high-quality written content including:
  • - Articles, blogs, newsletters, and member communications
  • - Website and landing page content
  • - Email campaigns and internal communications
  • Translate complex healthcare and insurance topics into clear, engaging, and compliant messaging
  • Maintain and manage content within platforms such as:
  • - CMS systems
  • - Communication tools (e.g.,SmartCommor similar platforms referencedin )
  • Ensure version control, consistency, and proper documentation of content
  • Manage andmaintaincontent across:

Requirements

  • Bachelor’s degree in Marketing , Communications, Journalism, Digital Media, or related field (or equivalent experience)
  • Minimum of 3+ years of experience in digital content, social media, or content marketing.
  • Experience managing multi-channel content (web, email, social, intranet)
  • Working knowledge of:
  • - Content Management Systems (e.g., WordPress, Drupal)
  • - Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • - Social media platforms (Facebook, LinkedIn, Instagram, X)
  • Basic knowledge of:
  • - SEO and content optimization
  • - Web analytics tools (e.g., Google Analytics)