Content Director (Full Time, Remote)
Pulso
USA (Remote)
$90K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.
7 hrs ago
Digital Content Manager
Fort Wayne, IN (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead social and digital marketing for Visit Fort Wayne, coordinating content creation, paid ads, and influencer partnerships.
- Own social channels and content planning with cross-platform adaptation.
- Must-have: 3 years of social media/digital marketing with analytics.
- Standout: Collaboration with agencies and local photographers for campaigns.
Job Description
Responsibilities
- Social Media: Manage Visit Fort Wayne’s social media channels to encourage more visitations to Fort Wayne.
- Create and schedule posts, modify content for different platforms, monitor platforms for mentions of Fort Wayne or Visit Fort Wayne, and respond and engage with comments.
- Manage the Current Fort Wayne Facebook page to inform locals about events and help instill community pride.
- Oversee and assist Marketing and Communications Coordinator with Visitors Center social media as needed.
- Adapt to new social media platforms and changes to current platforms.
- Work with the group sales team to plan and create LinkedIn content for sales strategies.
- Collaborate with local social media influencers to promote special events and initiatives.
- Digital Marketing: Work with agency to write copy, prepare creative, and place all digital and social media ads for leisure and additional campaigns throughout the year.
- Work with agency to monitor performance and adjust ads as needed throughout their duration.
- Content Creation — Photo and Video: Manage and update photo library. Photograph events, attractions, sports, and other needs.
- Engage with professional and freelance local photographers to purchase photography or send on assignment as needed.
- Coordinate video projects. Work with videographers to create new videos and series. Update existing videos yearly for promotional use.
- Assist with capturing video footage as needed
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English or related field from an academic institution
- 3 years experience in social media, digital marketing, or marketing
- 3 years experience using social and digital marketing software, and some experience with analytical tracking
- Must be able to travel as the job demands
Preferred
- Knowledge of convention and tourism industries is a plus
Benefits
- Employee Medical Insurance
- Dental Insurance
- Vision Insurance
- Long Term and Short-Term Disability Insurance
- Life and Accidental Death and Dismemberment Insurance
- Paid Parking
- Paid Professional Development
- Paid Holidays
- YMCA Optional Discounted Membership
- Paid time off
Visit Fort Wayne
Visit Fort Wayne is a not-for-profit organization whose purpose is to expand Fort Wayne's economy by attracting convention and leisure visitors. The CVB is responsible for marketing Fort Wayne and Allen County as a desirable destination for convention, sporting and tourism activities. Visit Fort Wayne has a full-time, professionally trained staff who serve as Fort Wayne's liaison between visitors and the business that host them. The group acts as an information center, convention sales force, and tourism promotion organization for our area, as well as a catalyst for economic development growth. Millions of dollars from visitor spending and increased tax revenues are generated to increase commerce, sustain jobs and enhance the quality of life in Fort Wayne, Indiana. The Visit Fort Wayne Leadership Team consists of a Board of Directors as well as a dedicated staff.
Traffic Signals
Monthly Visitors
120.8K
Monthly Google Ads Budget
$55
Traffic Source Mix
Search
63.4%
Direct
30.6%
Referral
3.7%
Social
1.8%
Paid
0.4%
Headcount Trend
Current headcount: ~28
Marketing Team
Marketing Team Size
7 (25% of company)
