Responsibilities

• Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagement
• Lead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screen
• Champion the creation of vertical videos as a reporting tool
• Analyze and actively use data and metrics to inform editorial and strategic decisions
• Actively partner with the News Director and other station leaders to lead a cross-platform strategy
• Oversee all station social media, including Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
• Lead the content team in identifying new content types and technology to help serve new audiences
• Create unique, engaging, and shareable local content
• Teach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEO.
• Hold newsroom employees and newsroom content accountable to established ethical and editorial standards

Requirements

• Bachelor's degree in journalism, communications, or equivalent experience
• Proven track record of digital news experience or equivalent experience
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content
• Ability to calmly handle live, breaking news situations
• An eye for detail, strong journalism writing skills, and AP style proficiency
• Experience analyzing data and identifying behavioral trends
• Must have the ability to work under pressure and meet deadlines
• Ability to be flexible with the schedule when needed
• Ability to be part of a weekend on-call manager rotation
• Must be a team player, highly organized, and comfortable multi-tasking and prioritizing