Digital Content Manager

Smithfield, RI (On-site)

Salary Not AvailableSenior Level2+ years expContract

Posted 3 months ago

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Job Summary

Drive email campaign strategy and execution within Fidelity’s SFMC environment, acting as the business voice for email programs.

  • Plan and execute end-to-end email campaigns across scheduled, triggered, and multi-touch flows
  • Must-have: Expertise in Email channel marketing
  • Standout: Lead cross-organizational email projects as a subject matter expert

Job Description

Responsibilities

  • Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns
  • Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools
  • Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the “voice of the business”
  • Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

Requirements

  • Expertise in Email channel marketing
  • Significant experience in one or more of the following areas: digital execution, marketing technology, digital marketing
  • Basic front-end HTML skills required
  • PowerPoint, Excel, Outlook, and Word skills required

Preferred

  • Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target, Simon Data, Segment CDP
  • Basic SQL skills a plus
  • Mentoring and coaching
Fidelity Investments logo

Fidelity Investments

4.2 Glassdoor

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

Founded in 1946
Boston, MA, US
82K employees (2,556 in marketing)
83% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
120.1M
Monthly Google Ads Budget
$5.1M
Traffic Source Mix
Search
17%
Direct
80.1%
Referral
2.1%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~84.1K

Marketing Team

Marketing Team Size
1,795 (2% of company)
Median Career Experience
20 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$152.8M
Last Raise
$2.5M
Secondary Market, 5 years ago

Funding History

  • Dec 2020
    Secondary Market • $2.5M
  • Jan 2018
    Secondary Market • $1M
  • May 2017
    Secondary Market • $12.5M

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