Drive enterprise content strategy leadership, aligning a cross‑functional team with business goals and audience insights for Mass Affluent audiences.

• Lead the strategic content vision aligning messaging to business objectives and audience insights.
• Lead, mentor, and develop a team of content strategists fostering audience-first storytelling.
• Guide the team in leveraging research, data, and performance insights to inform content recommendations.
• Partner with SEO & Discoverability to elevate content discovery across search engines and AI voice.
• Lead regular performance reporting for business partners and the Enterprise social and content strategy team.
• Partner with internal teams and external agencies to execute approved strategies on time and within budget.
• Support budget planning, commitment, and billing processes related to content and social execution.
• Build strong cross-functional relationships and manage project delivery under VP leadership.

Requirements

• 6–8 years of progressive experience in content strategy, social media, or digital marketing.
• Proven experience leading and managing multiple content marketing initiatives simultaneously.
• Strong ability to prioritize and adapt deliverables to evolving market conditions.
• Demonstrated analytical skills to interpret data and inform strategic decisions.
• Deep curiosity and understanding of content strategy and digital channel opportunities.
• Adaptable mindset with a commitment to continuous learning and innovation.

Preferred

• Experience with financial content marketing preferred.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
• Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.