Responsibilities

• Create engaging TikTok videos centered around Pokémon TCG, products, live streams, community interactions, and SHDWBALL TCG.
• Develop creative video concepts, hooks, trends, skits, challenges, and recurring content series.
• Film content both independently and alongside our livestream team.
• Capture behind-the-scenes moments, funny interactions, product highlights, stream clips, customer moments, and other content suitable for TikTok.
• Edit short-form videos with strong hooks, pacing, captions, transitions, music, sound effects, and other elements designed to maximize viewer retention.
• Repurpose livestream footage into engaging TikTok clips and short-form content.
• Stay current with TikTok trends, sounds, formats, memes, and editing styles and identify opportunities to incorporate them into SHDWBALL TCG content.
• Write engaging captions, titles, and on-screen text that encourage viewers to watch, comment, share, and follow.
• Help develop and maintain a consistent SHDWBALL TCG brand identity across social media.
• Monitor video performance, including views, watch time, retention, engagement, shares, and follower growth.

Requirements

• Previous experience creating content for TikTok, Instagram Reels, YouTube Shorts, or other short-form platforms.
• Strong understanding of TikTok culture, trends, viral content, and audience retention.
• Experience filming and editing short-form videos.
• Familiarity with video editing software such as CapCut, Adobe Premiere Pro, Adobe After Effects, or similar programs.
• Experience using Adobe Photoshop, Adobe Illustrator, or other graphic design tools is a plus.
• Strong understanding of video hooks, pacing, storytelling, and short-form content structure.
• Ability to create content that feels authentic, entertaining, and natural rather than overly scripted.
• Comfortable filming people and working around livestreams and a fast-paced production environment.
• Strong creative instincts and the ability to come up with new content ideas consistently.
• Basic understanding of social media analytics and using performance data to improve content.

Preferred

• Passion for Pokémon, trading cards, collectibles, gaming, or online communities is strongly preferred.