Digital Content Coordinator at Trü Frü | Salt Lake City, UT

Trü Frü

Digital Content Coordinator

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Own omnichannel digital asset management and PDP optimization for trü Frü, coordinating with DCOM, Marketing, and retailers to syndicate assets, reviews, UGC, and product content.

Own DCOM PDPs and retailer content including Amazon and Walmart.com.
Must-have: 1+ year of CPG digital marketing experience.
Standout: Experience managing Syndigo/Salsify and retailer audits.

Job Description

Responsibilities

Organize digital assets internally, making it easy to find and redistribute content.
Work with the DCOM team and marketing partners to create content for PDPs and shopper marketing campaigns.
Deliver digital content for shopper marketing activations and for sales’ needs.
Collaborate with the Marketing team to syndicate UGC and reviews for Trü Frü’s portfolio and innovation pipeline.
Develop DCOM PDPs to a best-in-class standard for all places we sell online, including Amazon and Walmart.com.
Own the Bazaarvoice relationship — syndicate reviews, user generated content, and brand videos across omnichannel retailers like Target.
Manage Syndigo and Salsify to syndicate images, videos, and content across DCOM retailer PDPs.
Lead the Retailer PDP audit process and optimization, ensuring assets and copy are accurate — especially during times of transition.
Own the Nielsen Data Impact relationship, tracking digital asset compliance across e-tailers and creating reporting to share internally.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
1+ year of CPG experience in digital marketing.
Proficiency in Microsoft Suite.

Preferred

Benefits

Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off
Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
Long-term disability and short-term disability insurance
Employee Assistance Program (EAP)
401K retirement saving opportunity.
Casual office dress code
A dynamic, ambitious, indulgently fun work environment!

Trü Frü

3.7 Glassdoor

Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.

Founded in 2017

Salt Lake City, Utah, USA

87 employees (20 in marketing)

www.trufru.com

65% recommend to a friend