Responsibilities

• Maintain and oversee the day-to-day execution of Keeneland's digital content calendar across Racing, Sales and Brand initiatives.
• Schedule, publish and optimize content across social media platforms and other digital channels.
• Ensure content is formatted and distributed according to platform-specific best practices.
• Support real-time publishing and content deployment year-round.
• Manage content assignments and ensure timely completion of publishing priorities.
• Capture social-first photo and video content during racing, sales, community events and behind-the-scenes activities.
• Create quick-turn content for social media platforms including Instagram, TikTok, Facebook, X and YouTube Shorts.
• Assist with video shoots, interviews and live event coverage.
• Identify and capture content opportunities that support Keeneland's storytelling objectives.
• Identify emerging or trending content opportunities.

Requirements

• Strong understanding of and experience with social media platforms with particular experience creating content for Instagram, TikTok and YouTube.
• Experience capturing, editing and publishing content optimized for digital and social channels.
• Proficiency with photo and video editing software (ex: Adobe Creative Suite, Lightroom, Premiere Pro, CapCut or similar platforms).
• Strong organizational, communication and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience with social media management and project management platforms (Sprout Social and Asana) a plus.
• Knowledge of digital analytics, platform insights and content optimization is preferred.
• Appreciation for and experience in the Thoroughbred industry is preferred
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Public Relations or a related field required.
• Minimum one to three years of experience in digital marketing, content creation, social media or a related communications role.
• Experience managing content calendars, publishing across multiple digital platforms and supporting live event coverage preferred. Familiarity with social media management platforms, basic photo and video editing software and digital analytics is preferred.