Digital Content & Analyst Specialist at E-Switch, Inc. | Brooklyn Park, MN

E-Switch, Inc.

Digital Content & Analyst Specialist

Brooklyn Park, MN (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own content distribution and optimization across newsletters, social, and website assets while driving SEO/SEM, cross‑functional ideation, and readability improvements.

Content distribution ownership: newsletters, social posts, blog, and collateral to move engagement.
SEO/SEM and performance: monitor KPIs and optimize content for rankings and conversions.

Job Description

Manage the distribution of content through monthly e-newsletter, targeted campaigns, social media platforms - LinkedIn, YouTube – write relevant content for website blog, video scripts, sales collateral, industry articles and press releases.
Drive SEO and SEM best practices, analyze performance indicators to measure and monitor effectiveness of created content.
Research, collaborate with other departments and present content ideas and goals, pitch ideas to marketing team.
Update website – post NPI series with video, upload certification documentation, revised datasheets, 3D models, and address error message items.
Maintain health of website – monitor page ranking to improve content with keywords and meet audience readability level, remove toxic backlinks, and fix broken links.
Maintains Constant Contact database for marketing and assist with sales CRM platform.
Produce sales/marketing presentations to support quarterly webinar, setup online customer meetings in cooperation with sales and marketing teams
Support Marketing manager on all distribution channel efforts, public relations, research of competitive products, and on-going projects.
Ideally familiar with common AI platforms and/or interested in growing into AI automations.
Duties as assigned.

E-Switch, Inc.

E-Switch, Inc. is a leading electromechanical switch supplier that offers one of the broadest switch lines available today. Product offerings continue to expand each year with new product introductions that cater to a multitude of markets and industries. Customer demand has prompted the addition of several new products, including new series of tact, rocker, emergency stop, DIP and anti-vandal pushbutton switches.Our website and catalog includes complete specifications, drawings and schematics, including the ability to download thousands of 3D drawings and purchase online. E-Switch engineers and account managers are on-hand to provide assistance and quick responses to requests, along with a top notch sampling and cross-referencing program, and to connect you with a local sales rep or distributor. E-Switch is a wholly owned subsidiary of Stein Industries, Inc. Stein Industries has been providing various services and quality products to a multitude of industries since 1907.

Founded in 1979

Minneapolis, Minnesota, USA

30 employees (4 in marketing)

www.e-switch.com