Digital Communications Specialist

District of Columbia, USA (Unknown)

$65K/yr – $93K/yrEntry LevelFull time

Posted 2 days ago

Job Summary

Own the creation and management of digital advocacy content and workflows, from drafting emails and texts to scheduling campaigns and tracking basic results.

  • Coordinate with Public Affairs to align calendar and campaigns
  • Develop onboarding and engagement messages for energy advocates
  • Support multi-channel content publishing across email, landing pages, and social media

Job Description

Responsibilities

  • Draft, edit, and proofread digital advocacy content, including emails, broadcast text messages, website copy, social media copy, and other grassroots communications.
  • Help manage routine communications to grassroots advocates, including Energy Citizens, to support acquisition, cultivation, and activation efforts.
  • Assist with building, scheduling, and sending messages through the team's digital communications platforms, including email, landing page, and text messaging tools.
  • Support the development and maintenance of cultivation email journeys, onboarding messages, and state-specific engagement communications.
  • Maintain the grassroots communications calendar and coordinate with Public Affairs team members to keep content organized, timely, and aligned with campaign needs.
  • Route draft content through the quality control and approvals process, track feedback, and make requested edits accurately and on deadline.
  • Help monitor basic performance metrics for email, text, and organic engagement campaigns, and assist with pulling results for team updates.
  • Support Energy Citizens social media content by drafting posts, coordinating updates, and helping maintain an engaging advocacy presence.
  • Assist data, targeting, and campaign partners with content needs related to advocate acquisition, cultivation, and activation.
  • Help maintain documentation and step-by-step process guides for the platforms and workflows used to communicate with advocates.

Requirements

  • Bachelor's degree or equivalent work experience.
  • 0-3 years of experience in communications, public affairs, politics, advocacy, marketing, digital media, or a related field. Relevant internship experience may count toward this requirement.
  • Strong writing, editing, proofreading, and copywriting skills with careful attention to detail.
  • Ability to write clearly for public audiences and adapt tone for emails, text messages, website copy, and social media.
  • Interest in grassroots advocacy, public affairs, policy communications, or online engagement.
  • Comfort learning and using digital platforms for email, text messaging, landing pages, social media, and content approvals.
  • Highly organized and able to manage multiple assignments, deadlines, and rounds of feedback.
  • Collaborative team player who can work with internal partners across departments.
  • Basic understanding of social media platforms and digital communications best practices.
  • Familiarity with Salesforce CRM, Salesforce Marketing Cloud, peer-to-peer texting tools, or similar platforms is helpful but not required.

Benefits

  • API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits.

Salaries

Posted range

$65K/yr – $93K/yr

Taken straight from the job posting.

See all American Petroleum Institute (API) salaries

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Digital Communications Specialist

American Petroleum Institute (API) · District of Columbia, USA · Unknown