Digital Communications & Marketing Manager

Santa Monica, CA (Hybrid)

$78K/yr – $88K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own audience growth and content operations across social, website, and email to drive engagement, conversions, and fundraising storytelling for a nonprofit audience.

  • Social strategy and publishing across platforms, plus content calendar coordination.
  • Public storytelling and SEO-friendly content across websites and emails to drive signups, registrations, and donations.
  • Audience growth through partnerships, influencer engagement, and campaign-driven community programs.

Job Description

  • Develop and implement social media digital content strategy across Instagram, Facebook, LinkedIn, and emerging platforms; create, schedule, publish, and monitor content including graphics, video, stories, and campaigns.
  • Manage the organizational content calendar and coordinate messaging across departments, with fundraising campaign dates built in as fixed anchors.
  • Write and edit content across channels, translating scientific, policy, and programmatic work into engaging public-facing storytelling aligned with organizational voice and brand.
  • Engage followers, partners, influencers, and community organizations to grow audiences and deepen engagement against defined targets.
  • Maintain and update organizational websites in WordPress, including webpages, event listings, blog posts, landing pages, and campaign content.
  • Build and maintain appeal landing pages, event registration pages, and giving-related web content in partnership with the Development and Community Engagement teams.
  • Develop and distribute email campaigns, newsletters, event promotions, and fundraising appeals in Emma, managing segmentation, testing, and list coordination.
  • Implement SEO and user experience best practices, with attention to clear pathways from content to action (sign up, register, join, give).
  • Partner with the Development team on fundraising campaigns, including direct mail appeals and monthly giving emails.
  • Produce promotional content for community engagement and volunteer events, major fundraising events, and public campaigns before, during, and after each event.
HEAL THE BAY logo

HEAL THE BAY

Our Mission:Heal the Bay is an environmental nonprofit making LA’s coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean.About Us:In 1985, a group of concerned citizens assembled to force the Hyperion Treatment Plant near El Segundo to maintain proper sewage treatment. Spurred by concern for public safety, the health of the Santa Monica Bay, and a belief that proper sewage treatment would be overlooked without an organization to keep tabs on the progress, this group of local residents joined forces and Heal the Bay was born.The new organization pledged to work closely with local, state and federal government, industry leaders and the public to educate and evolve their understanding of Southern California water quality and environmental responsibility. Through grassroots outreach, Heal the Bay began enrolling members soon after forming, and began to bring attention to the biggest source of beach pollution: the storm drain system.When started, Heal the Bay consisted of only a handful of volunteers and no paid staff. Today there’s a volunteer membership of more than 25,000 and 50 Heal the Bay employees. While still integrally involved in pressuring government for water quality improvements, Heal the Bay has expanded its focus to include numerous research efforts, educational initiatives and community action programs.For more than 30 years, Heal the Bay has made substantial progress in protecting California’s aquatic habitats, but there is still a lot of work to be done!

Founded in 1985
Santa Monica, California, USA
125 employees (6 in marketing)

Traffic Signals

Monthly Visitors
21.3K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
51.5%
Direct
39.3%
Referral
6.8%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
6 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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