Responsibilities

• Own and execute EMC’s digital content operations and strategy, serving as the primary creator of copy and visual assets for social media platforms including Instagram, Facebook, and LinkedIn, email campaigns, website updates, and other digital channels
• Develop, manage, and maintain editorial calendars that guide all digital content creation, ensuring timely, consistent, and strategic messaging across channels
• Manage EMC’s email marketing efforts via Mailchimp, including newsletters, ad hoc communications, seasonal campaigns, and automation series such as welcome, re-engagement, and donor journeys
• Perform routine website updates in WordPress, including page edits and support for new page development
• Develop and execute digital campaigns tied to fundraising, engagement & awareness, events, and product or report promotion, with support from Comms team
• Create, manage, and optimize paid digital ad campaigns, including drafting copy, designing assets, coordinating placements, and monitoring performance
• Ensure all digital projects and content remain aligned with organizational priorities, brand standards, and messaging goals
• Monitor, analyze, and interpret digital performance using tools such as Google Analytics, Sprout Social, and Mailchimp
• Partner with the Communications Associate to produce monthly and quarterly digital performance reports with insights and recommendations
• Conduct testing and optimization efforts including A/B testing, content experiments, landing page improvements, and user experience enhancements

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field, or equivalent professional experience
• Minimum of 5 years of progressive experience in digital communications, marketing, or a related role, preferably within a nonprofit, mission-driven, or public-facing organization
• Demonstrated experience using digital communications tactics to further organizational strategies, including awareness raising and fundraising.
• Proficient in design software, including Adobe Creative Suite, Photoshop, Illustrator, InDesign, Canva
• Experience using WordPress to manage websites, and MailChimp to manage email outreach
• Deep experience with Google Analytics and social media management and analytics (Sprout Social preferred)
• Strong project management skills using project management tools like Monday.com, with the ability to manage multiple priorities, timelines, and deliverables simultaneously
• Experience collaborating cross-functionally with development, programs, leadership, and external partners
• Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging for diverse audiences
• Proven ability to maintain brand consistency, voice, and messaging across platforms and materials