Digital Campaign Specialist at TEGNA Inc. | Phoenix, AZ

TEGNA Inc.

Digital Campaign Specialist

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end trafficking and optimization of online ad campaigns, coordinating with Account Management and Yield teams to maximize delivery and margins.

Traffic and optimize campaigns across FreeWheel, Octillion, and other DSPs to ensure timely delivery.
Collaborate with Account Management and Yield to resolve delivery issues, adjust targeting, and protect margins.
QA tags, track performance, and prepare deploys and creative readiness for multiple platforms.

Job Description

Responsibilities

Implement and manage online advertising campaigns
Perform the day-to-day ad scheduling in FreeWheel and our proprietary DSP Octillion
Monitor delivery of campaign from beginning to end and optimizing as needed
Consult with Account Management to ensure a successful advertising campaign
Attend weekly meetings with Account Management team to discuss delivery issues
Work with Yield Management to manage margins
Work with Yield partner to move demand to different supply sources
Review daily reporting to find potential campaign set up and campaign delivery problems
Review Rejection Summary in DSP and suggest changes to increase delivery
Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours

Requirements

1-2 years of online ad trafficking experience
Ability to multi-task, and work efficiently within a high-paced changing environment
Knowledge of HTML, CSS, Flash, and JavaScript
Strong organizational and time management skills
Strong written and communication skills
Able to interact comfortably with both clients and other internal departments
Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
BA/BS preferred

TEGNA Inc.

At TEGNA Inc. (NYSE: TGNA), our mission is clear: We help people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television. Each TEGNA station has Roku and Amazon Fire TV apps, offering live and on-demand news, weather and sports coverage. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, act as an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.In everything we do, we are driven by our strongly held values: We demand the truth. We work smarter.We do the right thing. We win.TEGNA is the largest owner of top four network affiliates in the top 25 markets among independent station groups, and own the leading multicast networks True Crime Network, Twist and Quest. We offer innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, our OTT advertising service.

Founded in 2015

McLean, Virginia, USA

2.2K employees (924 in marketing)

www.TEGNA.com