Responsibilities

• Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process
• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms
• Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns; strong Excel skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
• Collaborate with designers to optimize the creative for maximum view through and click through results
• Proactively look for expansion and optimization opportunities on a regular basis and stay current in the channel’s landscapes and make innovative recommendations

Requirements

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 3+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 2+ years of analytics/reporting experience
• The ability to understand display and social platform data
• The ideal candidate will work well within a team, multitask, be organized, self-motivated, and a critical thinker
• Attention to detail is a must, and knowledge of digital marketing trends is essential