Digital Campaign Manager

Missoula, MT (Unknown)

Salary Not AvailableMid Level1+ years exp

Posted 4 weeks ago

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Job Summary

Own cross-functional campaign readiness and lifecycle ownership from pre-launch messaging to post-launch optimization across markets.

  • Campaign Readiness: assign targeting, prep creative, pixels, and KPIs for launch.
  • Cross-Functional Coaching: guide sales on messaging and proposals across tactics.
  • Local Market Liaison: serve as primary contact for post-launch buy/CS/analytics coordination.

Job Description

Responsibilities

  • Strategy: Coach & develop sales professionals on our product capabilities.
  • Oversee technical approval of proposals being built by our sales strategists.
  • Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers.
  • Campaign Pre-Launch: Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.).
  • Assigns targeting segments based on experience and overall tactic mix.
  • Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs).
  • Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked.
  • Campaign Post-Launch: Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams.
  • Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams.
  • Continually refine and improve continuity between all workgroups.

Requirements

  • 1+ years experience in digital advertising
  • 4-year college degree or comparable work experience required
  • Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
  • Exceptional Communicator. Experience taking the lead in interdepartmental projects.
  • Experience with digital ad messaging best practices (does not build the ads)
  • Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
  • 5 days per week in Missoula office

Preferred

Benefits

  • 3 weeks of PTO (+ 9 paid holidays)
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual, high-energy work environment
  • Opportunity for upward mobility
  • Company provided laptop
  • Competitive salary
Townsquare Ignite logo

Townsquare Ignite

Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.

Founded in 2010
New York, NY, US
182 employees (109 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

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