Responsibilities

• Works in partnership with the Principal Product Manager and brand marketing team to supplement the brand content calendar with 1:1 marketing initiatives that drive incremental sales, improved customer retention and restaurant level profitability.
• Manages messaging campaign set-up, segment creation, email templates, coordination with creative, and reviews campaign-level results. Serves as subject matter expert for the marketing deployment platforms and day-to-day contact with vendor support teams.
• Manages loyalty and offer set up, requiring coordination with menu data teams and quality assurance testing.
• Manages customer database, understands the brand’s key segmentation strategy, and develops tactics to activate each segment to drive sales and traffic for the brand.
• Analyzes key campaign metrics, translates analytics into insights and makes recommendations for national offers and test and learn strategies, including A/B testing to optimize campaign performance and drive incremental sales.
• Drives restaurant sales, customer retention, frequency and life-time value through the successful creation and execution of member segmentation and targeting strategies as well as overall member promotion strategies.
• Leverages data and analytics to make decisions and prioritize projects and initiatives.
• Troubleshoots any issues that may arise related to communication and offers.
• Performs other related duties, tasks and responsibilities as required, assigned and directed.

Requirements

• Education - Bachelor's degree or equivalent, preferably in Business Administration with emphasis in marketing, analytics and intelligence, technology/information systems or communications.
• Experience –3-5 years experience in marketing with expertise in email/CRM marketing, digital marketing, lifecycle management, attribution and project management. Restaurant or retail marketing experience required. HTML experience is a plus. Previous experience with platforms such as Braze, Punchh, mParticle and Amplitude.
• • Ability to understand complex data structures and flows
• • Requires thorough knowledge of marketing principles and concepts to effectively manage marketing projects
• • Excellent project management, organizational, interpersonal, analytical, and presentation skills
• • Excellent oral and written English communication skills
• • Ability to analytically view marketing effectiveness as it relates to overall sales and competitive trends
• • Ability to manage multiple projects with attention-to-detail
• • Ability to extrapolate customer purchase/engagement behaviors, trends, history to segment and target cohorts of the database
• • Ability to determine sales causation based off of attribution models and campaign reporting