Digital & Brand Marketing Manager at Proper Hospitality | Santa Monica, CA | $90K/yr – $110K/yr

Proper Hospitality

Digital & Brand Marketing Manager

Santa Monica, CA (Hybrid)

$90K/yr – $110K/yrManager5+ years exp

Posted 5 months ago

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Job Description

Responsibilities

Serve as the primary marketing lead for assigned properties, overseeing the execution of brand initiatives while ensuring strategic alignment
Guide property-level marketing calendars, aligning content and campaigns with revenue goals and demand trends
Lead monthly marketing calls and join weekly revenue calls to stay informed on key business needs
Own quarterly reporting and strategic performance analysis, identifying opportunities for optimization and innovation
Support executional needs such as website updates, GMB management, and content deployment
Work closely with the Director of Growth & Performance Marketing to enhance SEM, paid social, and display ad strategies
Support paid media efforts by providing strategic insights, audience targeting recommendations, and creative direction for ad campaigns
Identify and recommend CRO initiatives to improve the customer journey on the website, working with the performance team to suggest A/B tests, offer variations, and messaging experiments to optimize conversion rates

Requirements

5+ years of experience in marketing, digital strategy, or hospitality marketing
Strong analytical and performance marketing expertise (SEO, paid media, campaign reporting)
Experience working with digital agencies, CRM platforms, and performance tracking tools
Highly strategic and results-driven, able to execute and optimize marketing initiatives effectively
Strong ability to collaborate across teams while maintaining a high level of autonomy
Familiarity with Google Analytics, WordPress, paid advertising platforms, and CRM tools is a plus

Proper Hospitality

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. Each property is a distinct reflection of the vibrant community surrounding it, yet shares a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown L.A., San Francisco and Austin, The Shelborne by Proper in Miami, the Hotel June in West Los Angeles and Malibu; and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, The Culver Hotel in Culver City, the Montauk Yacht Club in Montauk, NY. Look to see the brands expand into new markets such as Dallas, Miami, Palm Springs and more. Santa Monica Properhttps://www.properhotel.com/santa-monica/ Downtown L.A. Properhttps://www.properhotel.com/downtown-la/ Austin Properhttps://www.properhotel.com/austin/ San Francisco Properhttps://www.properhotel.com/san-francisco/ Hotel June West LAhttps://www.thehoteljune.com/west-los-angeles/ Hotel June Malibuhttps://www.thehoteljune.com/malibu/ Ingleside Estatehttps://inglesideestate.com/Avalon Palm Springshttps://www.avalon-hotel.com/palm-springs/ Avalon Beverly Hillshttps://www.avalon-hotel.com/beverly-hills/ The Culver Hotel https://www.culverhotel.com/ Montauk Yacht Clubhttps://montaukyachtclub.com/The Shelbornehttps://www.properhotel.com/shelborne/Proper Givinghttps://www.properhotel.com/proper-giving/

Founded in 2014

Santa Monica, California, USA

448 employees (27 in marketing)

www.properhotel.com