Responsibilities

• Build and launch digital brand properties from the ground up — websites, social handles, and content ecosystems that feel authentic and perform
• Define brand voice, positioning, and content strategy for each property to ensure consistency and audience resonance
• Manage 10–20+ brands simultaneously with the support of modern tools and automation
• Collaborate with Strategy, Creative, and Growth teams to align brand properties with client campaigns and performance goals
• Monitor brand performance and audience engagement, iterating on content and positioning based on data
• Scale brand operations as we grow the platform, identifying opportunities for new properties in high-performing verticals

Requirements

• 5–7 years of experience in digital brand management, content marketing, affiliate marketing, or digital publishing
• Proven track record of building or managing digital properties that drive measurable engagement and revenue
• Strong editorial judgment and content instincts — you know what resonates with audiences and how to maintain brand integrity at scale
• 🛠 Technical fluency with website builders, CMS platforms, and digital tools (comfort learning new systems quickly)
• 📈 Data-informed mindset — you use performance metrics to guide decisions and optimize brand strategy
• 🎨 Creative and strategic — you can brainstorm brand concepts in the morning and execute page builds in the afternoon
• ⚡ Self-directed and organized — comfortable managing multiple projects independently in a fast-moving environment
• 📍 Remote or based in LA — open to candidates with strong direct-response or affiliate marketing backgrounds

Preferred

• Experience in the affiliate, publisher, or influencer marketing space
• Familiarity with ad tech, attribution, or performance marketing
• Background in DTC e-commerce or digital media brands
• Understanding of compliance and FTC guidelines for branded content